Our tagline has been ‘nature is enough’ – we hope this will become a reminder to slow down and simplify. Think of spring time – when people like to ‘spring clean’ – it’s cathartic! You’re purging a bunch of stuff you don’t need and taking good care of what you want to keep and it feels really good when you’re done – like things have been set right again. This is how we define luxury – it’s almost synonymous with a sense of relief and accomplishment.